Craftsmanship, exceptional taste and a unique style made in Tuscany, distinguish Amedei chocolate all over the world.
We created a special edition of gift-boxes for Christmas 2019, for this excellence chocolate brand.
The name we gave to this collection of boxes is “Bluniverso”.
This particular name (Universo in Italian means “universe”) has been created in order to make reference to the huge and dreamy constellation of flavours and aromas that Amedei offers in its chocolates. The dark blue color, protagonist in the name as in the packaging, is aimed to link the boxes to this oneiric imaginary.
The boxes vary in shape and size and contain different collections of precious chocolate bars, pralines, or cremes. Choosing the box that fit for your gastronomic desires, you’ll automatically choose a particular packaging made ad hoc for the content. You’ll can enjoy the chocolate always in an unexpected way, texture, shape, for a full-sense experience, finding it in a practical and re-utilisable chests, refined and elegant, that once the chocolate is finished can be reused as containers.
We also designed the boxes paying attention to the environment: in-fact the packaging is projected in order to have the least amount possible of material waste being processed.
The logo of the boxes refers as well to a dreamy universe scenery, reminding with its glittery gold lines the brightness and the sparkling of the lights in the night. With the circularity and the tidy lines we wanted to suggest an elegant and refine timeless style, perfect for Christmas as for every other day of the year that need to be sparkle-up.
- Agency/Creative: Drogheria Studio
- Article Title: Amedei Bluniverso Chocolate Packaging Design by Drogheria Studio
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe
- Project Deliverables: Art Direction, Design, Packaging Design, Photography
- Format: Box
- Substrate: Pulp Carton, Pulp Fibre
- Industry: Food/Beverage
- Keywords: Chocolate, gift-box
Creative Director: Luigi Durante
Photography: R21 Creative Studio
Art Director: Eleonora Galeazzi