Leo Burnett – Ambar Light 98
This beer, released by Cervecería del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican’s know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right type and composition to create the label. Here’s Ambar Light 98.