Leo Burnett – Ambar Light 98
This beer, released by Cervecería del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican’s know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right type and composition to create the label. Here’s Ambar Light 98.
CREDIT
- Agency/Creative: Leo Burnett
- Article Title: Ambar Light 98 Beer Label
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Costa Rica
- Market Region: Central America
- Format: Bottle
- Substrate: Glass
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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