Traveling through the Alpine mountains, exploring famous peaks, contemplating the most beautiful landscapes from a tourist tent – this has become a theme in the design of labels for the “Alpen Beer” brewery. We selected and illustrated five beautiful places of the Alpine mountains, and showed a first-person view of these landscapes.
The label with “Premium Pils” depicts one of the most famous Alpine peaks of the Matterhorn (height 4478 meters above sea level).
The label “Pale Ale” depicts the Tre Cime di Lavaredo mountain range, or “Three Prongs” (at the highest point 2999 meters above sea level), located in the Dolomites in Italy. The view of its steep northern walls is considered a visiting card of the Dolomites.
For the Bavarian wheat variety “Weizen” we selected a landscape with a view of the Bavarian Alps in the community of Berchtesgaden (Upper Bavaria), with a wheat field in the foreground.
This variety with the name “Tyrol” depicts an Alpine landscape with Lake Antorno, located in the picturesque Dolomites mountain range, Italy.
An additional label on the reverse side, on which there is a lot of formal text, has the shape of a tourist backpack, which fits the tent itself and, of course, beer.
“Roggen” with a landscape of the Swiss town of Grindelwald completes the Alpine series of labels.
The names of the varieties on the labels of the entire series are written in a specially designed unique font, giving the label a slightly vintage look.
Only mountains can be better than mountains!
“Alpen Beer” Label Design. 2020.
- Agency/Creative: vizhu design
- Article Title: Alpine Mountains Illustrations for Alpen Beer Label Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Ekaterinburg
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: beer, craft beer, label design
illustrator: Olga Zhavoronkova