Little Paw create enchanting newborn gift boxes, curated and packaged with care. The specifically curated baby gift boxes celebrate the first days, months, steps, touches, smiles, sleeps, murmurs, hugs, giggles, squeaks and adventures of your littlest member of the pack.

Every box is a collection of special finds from talented craftspeople, hand wrapped in sustainable packaging and delivered straight to the new den. From organic, cotton clothes, too responsibly made toys and beautiful books for the little one. We worked hard to ensure that the branding reflected these values. We avoided the tired and overused new born cliches of pastel colours and cute animals and created a simple luxury brand that feels thoughtful and crafted.

We created a minimal sans serif typographic wordmark that simply reflects the brand name and neatly wraps itself around the gift box. The brand language was important to us, it gives the sense of adventure and new horizons (with a cheeky homage to Dr. Seuss). Hand drawn charming little paw prints were also created to support the tone of voice and work across digital and print touchpoints. We kept the colour palette simple too. Subtle warm and welcoming tones give the brand a sophisticated friendly feel.

“Put simply, Almighty captured the essence of little paw perfectly. From the first consultation with Matt and his team it was clear they had really grasped what we were looking to create in terms of brand identity and packaging design. They exceeded all my expectations in bringing this new brand to life and I couldn’t be happier with the results.”
Amy Kinnear – Founder Little Paw