We have developed the design concept of the wine ‘Alma Mística’.
lt is a Malvasia with a Mediterranean character.
The originality of the stamping of the label is the connection with the capsule, which simulates the concept between “body and soul”. The chromatic range marks elegance and thanks to this foil it transmits that “mysticism”. lt is a design that transmits prestige and distinction.
Despite the fact that the project has not come to light, we want to share this conceptual design idea.
Murviedro told us to create the most exclusive white wine, a Malvasía made using grapes from a single plot that the winery owns in the municipality of Venta del Moro, with D.O. Utiel Requena.
This vineyard is situated on a chalky plateau, whose poor soils offer great wine-growing potential. It is characterised by the overlapping of limestone horizons, red clayey loams and fine sandstone formed in the tertiary period.
The continental climate, tempered by the influence of the Mediterranean Sea, and the sustainable wine-growing practices with which the vines are indulged, are what shape the elegant personality of this select, aged white wine.
Great care is taken in the production of Alma Mística. The grapes are very gently pressed, the must ferments slowly in barrels at a low temperature, and then the wine is aged for 6 months in 500-litre French oak barrels with fine lees.
Since it is a white wine for ageing, resting in the bottle refines the wine so that it may be enjoyed during the next few years, thanks to its low pH and excellent natural acidity.
Tasting Note
Alma Mística is a pale, clean and bright yellow colour. It has an intense, complex and fresh aroma, with strong notes of mature white fruits, pineapple and light citrus, and it is reminiscent of dried fruits. Rich on the palate, it is fresh, silky and smooth. It has a good level of acidity and is structured and balanced, giving it a long finish. In its aftertaste, notes of mature white fruits return, together with a creamy sensation.
The aesthetic of Alma Mística reflects its exclusive, sophisticated and elegant style, which is both classic and modern. The bottle is original and its label contains the key information to interpret the wine.
The project was a big challenge, since it would use to convey the essence of the mythical soul on the label. That is why I would need to do a study on how to show these sensations and believe that the best thing would be to make an abstract composition of spots and patterns of cozy colors. Blue is a color that transmits calm and the gold print transmits strength. Therefore, the mixture of the 2 colors was the perfect set to transmit this essence.
We decided to place the dry blow with a plot to transmit order and elegance at the same time.
CREDIT
- Agency/Creative: Mompo estudio
- Article Title: Alma Mística Design Concept by Mompo Estudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Valencia
- Market Region: Europe
- Project Deliverables: 3D Art, 3D Design, 3D Modelling, Graphic Design, Product Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: Alma mística, packaging, wine, labeldesign
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Credits:
Graphic Designer: Pablo Bellver Mompo