Align is a new brand set up by the long-standing CBD experts at The British CBD Co.

The name Align was created as the product gives consumers a simpler way to take CBD along with vitamins they may already take, a part of their ritual to align with their existing everyday routines. Nothing out of order, just in it’s right place and aligned with your life.

The brand was designed to stand out and be adaptable, much like the products. With three offerings, the goal is to redefine CBD use, making it flexible to meet specific needs and offering a unique proposition in the market. We wanted to make this brand feel trustworthy yet desirable, this was achieved by using an approachable colour palette, simple icons, uncomplicated language and typography that has a technical edge.

The visual identity focuses on a precise approach to varying needs, so we created a flexible brand marque that can adapt to different canvases just as the products do so to flex to different needs of the consumer. The logo uses delicate lines to show how these supplements can be a framework for your every day, but not be a hinderance or an added extra supplement to take.

We created an icon system to reflect the benefits of each of the products. Rays of sun for the serotonin release you get from 5-HTP, straight lines to represent strengthening bones you get from turmeric and vitamin D3 and a gentle wave for the calming effects you get from magnesium.

Calming yet positive colour ways were used to highlight either the benefits, or just the colour of certain supplements, such as yellow for turmeric.

Everything in it’s right place.