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Alchemy and UFOs Love Beer Concept by Francesco Paternoster

Alchemy and UFOs Love Beer Concept by Francesco Paternoster

Branding and Packaging (concept) for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.

CREDIT

  • Agency/Creative: Francesco Paternoster
  • Article Title: Alchemy and UFOs Love Beer Concept by Francesco Paternoster
  • Organisation/Entity: Freelance, Published Self Promotional Design
  • Project Type: Packaging
  • Agency/Creative Country: Italy
  • Market Region: Global
  • Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
  • Format: Can
  • Substrate: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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