” FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor.
The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for “Light” and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.”
CREDIT
- Agency/Creative: AIDA PIONEER branding & creative
- Article Title: AIDA PIONEER branding & creative – Morozproduct
- Project Type: Packaging
- Format: Cup, Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
