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Ahlan — Tech Startup Full Brand Identity Design by Kamalaldeen

Ahlan — Tech Startup Full Brand Identity Design by Kamalaldeen

Ahlan: Is an NFC-based business card service, that helps professionals exchange info. Easily. As businessmen always share their business cards and info with each other so NFC cards will make it easier and faster to share your contact. Ahaln helps you Instantly share your info with a tap, scan, or send. You can share contact info, social media, websites, payment apps, files, videos, and more.

Brand Naming: The name “Ahlan” is an Arabic word that means ‘hello or welcome’. They want to link the brand with a word that’s frequently used by Ahlan’s target customers to greet one another.

The Problem: Since COVID-19, everyone becomes self-conscious about handshakes, and that is a big problem, especially when it’s come to networking and meeting new and interesting people. So networkers need a new way of networking that does not include handshaking and is also more fun and edgy.

The Objective: The goal is to make Ahlan the go-to solution for this problem and do so with clean, modern, and techy visuals.

Target audience: Ahlan’s target market is tech-savvy-Egyptian between 22 –45, who are seeking to reduce impress the people they meet with a cutting-edge technology solution for exchanging info.

Ahlan Tagline. All in one digital business card.

Competitors: Popl and Tap

The Outcome: I’ve helped Ahlan© design the visual identity with its strategy from the ground up, capturing the new company’s excitement and value in a new logo, packaging, and brand style guidelines.

The Impact: After the Ahlan launch, it’s got over 2k+ followers on Facebook alone in less than a month, it also Ahlan© got featured in more than three tech-exhibition in Egypt including (Techne Summit Alexandria, Egypt Career Summit, Cairoict2022)

Brand Look and Feel: The brand should look clean, professional, tech-savvy, and fun.

Scope (What I did): I help come up with a strategy to follow and then implement the strategy with a nice-looking visual. And finally, I designed the packaging.

 

CREDIT

  • Agency/Creative: Kamalaldeen
  • Article Title: Ahlan — Tech Startup Full Brand Identity Design by Kamalaldeen
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Sudan
  • Agency/Creative City: Khartoum
  • Market Region: Middle East
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Editorial Design, Logo Design, Packaging Design, Typography
  • Industry: Technology
  • Keywords: tech-company, logo design, brand identity, NFC-card, NFC, packaging design, Ahlan, brand mark

  • Credits:
    Brand Identity Designer: Kamalaldeen (KEMO)
    Ahlan Co-Founder: George

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