” PROJECT PURPOSE
The goal was to create labels, in other words, the face of Craft & Draft bar beer, which has been brewing here for a long time, but people knows little about it. The client’s wish is to introduce visitors to the craft beer.
Client request was, that the labels should reflect the witty names specially created for each beer (each one describes the taste, the type of beer) and the craft type beer, which recipe is being developed and the beer itself is being brewed in-house.
My solution as a graphic designer was to create an each beer type and name reflecting character, as well as a label design that is original, informative, understandable to every visitor of the bar.
Created 6 labels reflecting the recipe, type and name of each beer. The 6 main beer types have gained their own face, a character with which every Craft & Draft guest can get acquainted right at the bar.”