Vignana is a brand owned by Carlsberg Italia. The creative study new product launch Prosecco Trento DOC was directed to a completely new identity focused on a joung target interested on good value for money product. The work has been directed to communicate the passion behind the production but most of all the spirit, the mood of the prosecco world: night lights, bubbles, elegant fun and classic style.
CREDIT
- Agency/Creative: NEOM
- Article Title: Agency Design Created Image of Prosecco DOC Wine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
