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AG Design Agency Transforms Chocolulu into a Standout Brand with Eye-Catching Packaging

AG Design Agency Transforms Chocolulu into a Standout Brand with Eye-Catching Packaging

Challenge

How can we effectively position a new hot chocolate brand in a competitive market, recognizing that eye-catching packaging often influences purchase decisions before the product itself?

Solution

Let’s start with the essentials: A name that’s both unforgettable and full of character.
ChocoLulu: A name that dances in your mind, catchy and unforgettable. With playful simplicity, it instantly highlights the quality and delight offered by the unique range of beverages. The word ‘Lulu,’ in slang, is used to describe something or someone extraordinary and one-of-a-kind – just like AVEK’s new brand.

The solution we developed is a vibrant design system and packaging that highlights the product as a daily indulgence and a source of joy. The oversized typographic key visuals convey warmth and approachability, reflecting the comforting experience of savoring hot chocolate. Each flavor is distinguished by a bold, unique color palette, offering clear identification and an appealing visual diversity. While the cylindrical tins add a premium feel, preserve product freshness, and embrace sustainability by being reusable, aligning perfectly with modern consumer preferences.

An artful combination of nostalgia, functionality, and modern aesthetics, Chocolulu is designed to create an emotional connection and a strong visual impact, ensuring it stands out on the shelves while resonating deeply with its audience.

Unmatched Quality & Phenomenal Taste.
Sip the Adventure, Share the Magic!

CREDIT

  • Agency/Creative: AG Design Agency
  • Article Title: AG Design Agency Transforms Chocolulu into a Standout Brand with Eye-Catching Packaging
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Identity, Brand Tone of Voice, CGI, Copywriting, Creative Direction, Packaging Design
  • Format: Tin
  • Industry: Food/Beverage
  • Keywords: Hot Chocolate, Packaging, Branding, Colour, Typography, Custom Type

  • Credits:
    Creative Direction: Alexandros Gavrilakis
    Art Direction: Yan Petris
    Naming: etcopywriters
    Copy: Olympia Aivazi
    Photos: Giorgos Vitsaropoulos
    Client: AVEK Vekrakos SA

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