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ADD Branding Builds a High-Performance Identity for Specialized Racing BR

ADD Branding Builds a High-Performance Identity for Specialized Racing BR

Specialized Racing BR is the official mountain bike team of Specialized Brazil, created with a clear and long-term purpose: to inspire, develop, and prepare Brazilian athletes to compete at the highest level of international mountain biking. More than a racing team, it is a structured performance project designed to identify talent, accelerate development, and build consistent athletic careers capable of representing Brazil on the world stage.

Deeply rooted in Brazilian culture, Specialized Racing BR carries the country’s natural energy, diversity, and competitive spirit into every training session, race, and championship. From youth development categories to elite competition, the team combines technical excellence, high-performance equipment, and a strong collective mindset, ensuring that each athlete evolves not only in results, but also in discipline, resilience, and professional maturity.

The project reflects a unique balance between national identity and global vision. While proudly representing Brazilian roots, the team operates under international performance standards, connecting local talent to the most demanding circuits, events, and competitive environments in the world of MTB. This dual perspective allows Specialized Racing BR to act as a bridge between Brazil and the global cycling scene.

Throughout the season, the team demonstrates that Brazilian mountain biking is capable of delivering more than participation. It delivers competitiveness, personality, and inspiration. Each race becomes an opportunity to challenge limits, elevate national cycling, and motivate a new generation of riders who see in the team a real pathway from local trails to the world’s most prestigious podiums. In doing so, Specialized Racing BR actively contributes to shaping the future of the sport in Brazil.

CREDIT

  • Agency/Creative: ADD Branding
  • Article Title: ADD Branding Builds a High-Performance Identity for Specialized Racing BR
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: SÃO PAULO
  • Market Region: South America
  • Project Deliverables: Advertising, Animation, Art Direction, Brand Design, Brand Identity, Brand Mark, Digital Art, Identity System, T-Shirt Design, Textile Design
  • Industry: Transport
  • Keywords: Design, Graphic Designer, Branding, Brand Identity, Logo Design, Visual Identity, Sport, mountain bike, Brazil

  • Credits:
    Creative Director: Andre Luiz Candeloro

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