This product design and branding project is for “ADAPT”, a smart watch brand inspired by Techwear fashion, with the aim of supporting maximum activities in the life of consumers human.

ADAPT with ASW-01 version is developed based on the elements that make up Techwear style combined with the experience of a high-end technology product: Focus on features and durability, modern artificial materials with high quality. Advanced structural forms, resistant to all weather effects.

The name ADAPT was born from the philosophy of “Where life meets life” with the thought that technology is gradually becoming a form of virtual life that has the same meaning and function as the life of a biological organism. We connect and intersect with technology to solve the problems that are impacting our own lives, and adaptability is a key developmental trait that shapes this intersection.

The logotype is expressed in typeface with a description as an ideology of the future, drawn from the past with meticulousness and technology, reflecting the association with the industrial design of the product. The technological lines running on the sides of the product packaging box are Graphic motifs created from the recognizable contour of the Logo, forming flexible lines that can be combined in all directions, intersecting each other. to form an image container or as a highlight of information.

Various application standards have been developed to make all ADAPT actions consistent, creating endless possibilities for adaptation across any format whether digital display or print.