In the framework of an academic project, it was necessary to desing a packaging for canned food. I picked canned fruits and berries specifically for my project. Canned fruits are stewed fruits or/and berries, juices, jams, jellies and syrups. Target audience is represented by people who stick to an active and versatile lifestyle, who appreciate beauty in small things, enjoy traveling all around the world. They equally enjoy eating at a restaurant and experimenting with food in their own kitchen. They love to pay attention not only to the taste, but also to the appearance and serving of the dish. Cooking becomes more than just meeting the basic the need to eat for them. Making a single natural fruit and berry sauce requires a large number of kitchen utensils that must be washed. Making a single natural fruit and berry sauce requires a large number of kitchen utensils that need to be washed afterwards.
Problem: lack of ready-made natural fruit sauces that could be used to complete dishes aesthetically; self-production is time consuming
Introduction of ready-made natural Accent sauces without added sugar for an elegant presentation of your dishes.
Accent is a brand that specializes in producing natural sauces without added sugar for elegant food presentation.
Sauces as an artist’s tool — is the visual metaphor of the brand. With Accent sauces anyone will be able to add aesthetic completeness to their dishes via creative process in the kitchen.
The packaging is made in the shape of a marker. Thanks to this shape, the sauce package is easy to hold in your hand and draw any patterns on the plate.
The brand line has 3 types of packaging: a set of 3, 8 and 12 pieces for individual sale.
Add aesthetic finality to your dishes with Accent sauces.
- Agency/Creative: Irina Ushchekina
- Article Title: Accent Natural Sauces Packaging Design Concept by Irina Ushchekina
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Tube
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Student, Packaging Design Innovation, WBDS Awards Nominee
Educational Institution: HSE Art and Design School - Faculty of communication, media and design