Absurd Snacks… The New Munchy Crunchy Trail Mix!

Absurd Snacks has revolutionized traditional trail mix with an irresistibly crunchy and delicious blend that’s top-9 allergen-free. This healthy, absurdly good snack is the brainchild of two impressive young college grads/entrepreneurs and Thinkhouse is thrilled to be part of their journey from the ground floor. Absurd Snacks was developed to elevate everyday snacking, and to make you feel good about the snacks you eat and the people you support!

Thinkhouse was tasked with helping develop Brand Strategy, Logo & Brand Identity, Packaging, POP, Website and Landing Page Design and Development, Email Marketing, Trade Show and Product Demo Support and much more.

To truly shake up the trail mix industry a new bold look was required to immediately catch the eyes of shoppers on crowded shelves, while effectively conveying the brand’s unique offerings and fun and playful approach. We utilized a very unique shape, based on the brands mascot “Beanie”, for the product window that has garnered a lot of attention in the CPG snack space at industry trade shows. It was also very important to use fully recyclable packaging materials, as the founders of Absurd Snacks are eco-conscious, always striving for full sustainability. They utilize a supply chain with health and safety as their number one priority, carefully vetting their raw materials while producing product in a dedicated top-9 allergy free facility to avoid any chance of cross contamination.

As Absurd Snacks hits store shelves in two mouth-watering flavors; Magic Maple Cinnamon and Rockin’ Rosemary Sea Salt, we’re excited to help this startup CPG brand establish its foothold in the market with an entirely new brand rollout. After a major launch in farmers markets, gourmet stores, Whole Foods, Amazon, etc., fans and influencers alike are loving the new look and the new flavors.

Absurd Snacks and Thinkhouse are only just beginning to change the way people crunch!