Aaammmalgam Sorting We talk about global warming and wasting resources all the time, and yet many disposable products end up in the trash. This is also the case in dentistry. The alloy amalgam is often used for dental fillings and must therefore also be disposed of at some point.

For this purpose, there is @medentex! With its deposit system, the disposal specialist ensures that old amalgam separator containers can be made fresh again and recycled. But how does amalgam disposal and recycling become cool?

No problem for us! Through association networks, we came up with the terms mindfulness, yoga, and meditation, among others. Jackpot! These topics served us as a springboard for an attention-grabbing and dopamine-driven campaign with which we could communicate the introduction of the deposit system. The result is our mindfulness and sustainability guru with the fitting slogan “Simply smile away!” He is surrounded by a surreal and colorful sustainability world in collage style, which ensures maximum attention in the cool dentistry environment. Flying teeth, colorful hummingbirds, shallowly swaying lotus blossoms: with the right mindful attitude, the world immediately becomes much lighter. And more sustainable!

In addition to several ads, the landing page, new product stickers and social media templates, the creative mailing was the heart of the campaign. Here we used the effect of reciprocity. Because when we receive something as a gift, we also want to give something back in return. With each mailing, we therefore sent out a small but nice bracelet with our campaign slogan on it. Customer loyalty with neuro know-how can be this chic.

And now: Just smile away! (Einfach weglächeln!)