Nurturing an abundance of culture, the Middle East embraces a rich heritage and vibrant flavours. Arrazuna’s identity system celebrates a constellation of artisans through a handmade approach, reflecting the authenticity of its products. From fragrant olive oils to storied spices, its diverse gastronomy showcases deep-rooted culinary artistry at The Link, One Za’abeel, One&Only’s first urban resort.

We began with a pattern inspired by the vastness of the universe and the diversity of Arrazuna’s offerings, employing the ancient art of Ebru paper marbling to evoke the region’s legacy of celestial navigators, who used the stars to chart their courses and facilitate trade. Each stroke, which envelopes gold-foiled orbs, creates intricate patterns that evoke the region’s cultural abundance. These marbled textures, adorned with hues inspired by Levantine landscapes, adorn our packaging and printed collateral. Each expressive swirl is distinct and unrepeatable in form, but with a vigorous expression across the product line, it provides a visual thread that unites amidst diversity.

The adaptable labeling system unites Arrazuna’s diverse products—signage, menus, packaging, and souvenirs—documenting their journey from farm to table. The logotype celebrates traditional Arabian calligraphy, while diamond accents reference astronavigation, symbolising the exploration of the culinary and cultural landscape. Framed by the silhouette of a traditional Arabian niche, the logo honors its Levantine name. Each element reflects Arrazuna’s narrative, bringing guests from around the world to celebrate and explore the Middle Eastern gastronomic experience.