Introducing Panino & Coffee to Berlin’s vibrant streets was a journey of blending the all-new with familiarity, immersing deeply in the city’s pulse and culture to craft packaging that seamlessly resonates with local life.
A panini is a delightful Italian-inspired sandwich, perfect for a quick, satisfying on-the-go meal.
The energy-infused brand, portrayed through soft brushed outlines, in our logo, encapsulates Berlin as lively, spirited, and always in motion, inviting you to “Stop, panino, and go!” with big bites, crispy textures, and a perfect blend of coffee.
Designed for busy lifestyles, we prioritize grab-and-go functionality while ensuring eye-catching design from any distance. Targeting students, professionals, and the socially active, our design integrates local hues, dynamic illustrations, and bold strokes. We chose a color palette reminiscent of the German flag, embodying Panino & Coffee’s values of movement, wellness, and eco-consciousness, making it an irresistible choice for busy Berliners.
Inspired by Berlin’s walls and party scene, each design element mirrors the city’s vibrant energy with soft, sweeping outlines that capture the brand’s spontaneous spirit. Panino & Coffee’s packaging speaks the language of Berlin’s dynamic streets, reflecting the city’s infectious movement and youthful spirit in every detail, from graffiti-laden corners to cultural hubs.
Because it’s Panino & Coffee, and who’s got the time to settle for anything less?
CREDIT
- Agency/Creative: Endorphins Art Labs
- Article Title: A Taste of Berlin’s Vibrant Soul – Panino & Coffee Brand Identity by Endorphins Art Labs
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Europe
- Project Deliverables: Animation, Art Direction, Brand Experience, Brand Identity, Brand Tone of Voice, Branding, Copywriting, Illustration, Logo Design, Motion Graphics, Poster Design, Rebranding, Street Art, Tone of Voice, Typography
- Industry: Food/Beverage
- Keywords: Panino, Street Art, Berlin, Illustration, Coffee, Branding, Art Direction
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Credits:
Art Direction: Kareem Nagy
Graphic Design: Ismail Jr
Illustration: Shiki
Animation: Hummus
Business Development: Shika
Copywriting: Farah Saboon
