A Surrealist Artwork of Paradise in the Form of a Wine Label

A Surrealist Artwork of Paradise in the Form of a Wine Label

Ash Galzerano – Creative Art Studio – Krontiras Malbec

“A guiding requirement of this project was the need for this wine in particular to communicate the general essence of a biodynamic and organic cellar. Biodynamics considers the terrior as a living organism in which each of its parts has its own share of contribution and is responsible in its fair proportion of the final result. In this latent and indivisible tissue, men, animals, stars and Earth come together as a material and life-giving support. We opted for high-impact visual packaging whose concept was “paradise” understood as a system in which everything is harmonious and functional. The historical “Garden of the Delights” of El Bosco was the conceptual anchor and through its recontextualization it was disambiguated so that is symbolically alluded more to the winery in particular and less to a paradise in the abstract.”