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A Sip of Sroing Bubble Tea Visual Identity Design by Lung-Hao Chiang

A Sip of Sroing Bubble Tea Visual Identity Design by Lung-Hao Chiang

As the gentle breeze wafts through the air, the delicate white flowers sway gracefully in the mountain stream, their petals unfurling in a mesmerizing dance, reminiscent of white butterflies frolicking in a meadow. These are wild ginger flowers, also known as white butterfly ginger flowers, lending an air of ethereal beauty to the landscape.

This tranquil and picturesque scene serves as the inspiration for our latest project, aptly named “A Sip of Spring.” With this endeavor, we seek to encapsulate the nimbleness and vibrancy of the spring season in a refreshing cup of tea, inviting you to join us in celebrating the rejuvenation of nature.

Drawing on the concept of ikebana, the Japanese art of floral arrangement, we explored the idea of translating its elegance and harmony into balloon shapes. By infusing this traditional art form with a touch of whimsy, we aimed to create visual representations that capture the essence of youthfulness and the natural beauty of spring.

In crafting our beverages, we spared no effort in sourcing the finest ingredients. The wild ginger flowers, nurtured by the pristine waters of Dawu Mountain in Pingtung, were carefully handpicked at the peak of their bloom. Afterward, they were meticulously dried at low temperatures to preserve their delicate fragrance, ensuring that each sip carries the essence of spring.

To complement the floral notes of the wild ginger flowers, we selected 100% Wakayama yuzu juice, renowned for its bright and citrusy flavor profile. Additionally, we incorporated Ehime yuzu peel, simmered in sugar over low heat to extract its essence, resulting in a refreshing and invigorating blend that delights the senses with its sweet and sour notes.

With these carefully curated ingredients, we’ve crafted three new beverages that embody the spirit of spring. Each sip is an invitation to immerse yourself in the beauty of the season, as you savor the delicate flavors and aromas that dance upon your palate.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: A Sip of Sroing Bubble Tea Visual Identity Design by Lung-Hao Chiang
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Taiwan
  • Agency/Creative City: Taipei
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Packaging Design
  • Format: Box, Flow-Pack
  • Industry: Food/Beverage
  • Keywords: tea

  • Credits:
    Art Director: Lung-Hao Chiang

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