A Simple and Modern Logo for an Educational Institute
Duarte Loureiro Institute is an educational institution focused on providing graduation, MBA and distance education courses. The core values of this institution carries traditional values but a modern mindset, and it aims the Brazilian and American market, focusing the cities of Brasília, Orlando and Boston.
To create a solid visual identity based on the institution’s values, the proposal brings the balance between minimalism – carrying all its modernity and simplicity – together with the traditionalism of the family crest.
With this base, the monogram that shows the initials of the name “Duarte Loureiro” and adding the pre-defined elements, made a heraldic construction, with a unique, robust and exclusive composition for the brand.
- Design Agency: Chá de Bold Estúdio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: A Simple and Modern Logo for an Educational Institute
- Brand / Project Name: Duarte Loureiro Branding
- Strategic Deliverables: Brand Strategy
- Design Deliverables: Brand Identity, Identity System, Branding, Graphic Design
- Service Brand Application: Print Brochure, Print Stationery
- Location: Brazil
- Market Country: United States
- Market Region: North America
- Project Keywords: college, logo, branding, stationery, leadership, education, teaching, modern, simple, mba, graphic design, motion graphics
- Industry Category: Education