In 2020, Buquibichi Brewery, a multi awarded brewery located in the Mexican Northwest, was selling 5 different types of finely crafted beers. It is worth mentioning that craft beers are made with huge passion and total dedication due to its process. Therefore, they were perfect and vastly loved by customers in their tap rooms. The only thing missing was a package worthy of carrying such excellent brews to display in hundreds of points of purchase.

That’s why Buquibichi decided it was time to give their signature brews the ultimate makeover, an image worthy of their high quality and passion for craft beers. They reached Viernes agency and pitched the project, which included brand narrative, logo redesign, and ultimately, new packaging for their product that could make their product stand out in an always evolving landscape full of new flavors and styles.

The result was nothing less than a vibrant new look to the most renown craft brewery in the mexican northwest. The new narrative proposed by Agencia Viernes gave the Buquibichi brand soul and meaning to their communication. The logo rework took the original one and made it much more crisp with only subtle arrangements; and the new package design for their 5 beers finally reflected their unique identity.

Each Buquibichi beer can now reflects the true colors of each of their different brews, using colors, typographies, and messages that match the sensations of personalities of the IPA (SahuarIPA), Hazy IPA (Bitachera) , Stout (Talega), Kölsch (Banquetera) and Amber Ale (Chúcata) crafts.

Through extensive research, interviews, focus groups, benchmarking, and a lot of beer tasting, Viernes successfully achieved a vibrant and much needed makeover to one of the most important breweries in México and made Buquibichi deeply satisfied with the overall outcome. Check out the before and after of Viernes’ project.