ABARoma – Accademia di Belle Arti di Roma – is a historical institution, a research centre and mediation pole that has always nurtured young talent in the arts and culture, building real experiences. An Academy of Fine Arts that aims to become a point of reference, a cultural pole and a catalyst for talent.
The core concept from which we started is the line: the first gesture of generation. The line unites and relates, divides and organises, focuses, defines horizons, marks time. The line is simplicity. This is the premise for redesigning the UX/UI of the new website, defining ABARoma’s digital identity through the new visual system that represents the essence of the institution. The chosen colours draw inspiration from history and aesthetic tradition, revealing a deep connection with the world of art, in contrast with the more pop trends of the digital world. A contemporary typeface was chosen for the typography, which in its capital form manages to convey the freshness and drive of youth.
The new ABARoma website aims to generate a constant relationship between culture and everyday life. A digital place where you can find all the tools you need to experience the Academy, find out about its educational activities, and access up-to-date news.
The project was born following the Dynamic brand methodology, which is directed towards the future of a new communication, thanks to the use of contemporary visual languages. It accompanies the new website, developed on modularity and capable of giving dynamism and clarity of content.
CREDIT
- Agency/Creative: Cappelli Identity Design
- Article Title: A New Digital Identity for ABARoma Academy of Fine Arts
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: ROME + TURIN
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand Tone of Voice, Graphic Design, Icon Design, User Experience, Web Design
- Industry: Education
- Keywords: Education, Innovation, Brand Identity, Dynamic brand, Cappelli Identity Design, UX,UI, Fine Art
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Credits:
Creative Direction: Emanuele Cappelli
UX & UI Design: Andrea Fiori
Project Management: Danila Domizi, Massimiliano Napoli
Strategy: Arianna Cappelli
Communication & External Relations: Fabio Zanino
Content Specialist: Anna Caruso
Web Development: Manlio Massimetti
