A Fully Sustainable Refillable Deodorant: Wild Promotes Eco-friendly Personal Care Through Innovative Design
Award-winning industrial design and innovation studio Morrama can reveal details of their recent work for Wild, which sees the launch of an innovative biodegradable and compostable refill deodorant. Challenging the cosmetics industry with their range of sustainable refillable bathroom products, Morrama created the Wild deodorant to have minimal impact on the environment, featuring a refill made of 100% recyclable bamboo pulp, whilst maintaining the design qualities that inspire customers to impact positive change to their daily lives.
Over 250 million deodorants are bought in the UK every year, with the average lifespan of a typical plastic deodorant pack lasting over 400 years after it has been used. Wild aims to change this fact for the better.
Wild’s deodorant design is minimal and intuitive. The case slides apart to remove and insert the refill and the user experience is not compromised by its sustainability factors.. Made from bamboo pulp, the refills are 100% plastic-free and are fully recyclable once a user is finished with them. It’s completely natural and organic ingredients also mean the deodorant itself is considered to technically be edible.
Jo Barnard, founder of Morrama, comments, “Refillable deodorants are not a new thing, but no one has yet been able to make the refills 100% plastic free. Year after year we use and discard bathroom products without considering what happens to them. So we took on the challenge to develop a refill that has zero impact on the environment once it has been used. Paper pulp molding has provided us with the answer, enabling a bespoke design for the refill that works in conjunction with the case. We are really proud of the innovative way we have been able rethink cosmetic packaging – one of the industry’s’ biggest polluters – and to have a more positive environmental impact.
“We designed the WILD deodorant with every minor detail taken into consideration. From the size, shape, colour and ease of user experience, through to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price.”
With an aluminium and recycled plastic case, WILD is a unisex deodorant available in a number of colours and scents – including Rose Blush, Coconut Dreams, and Mint Fresh – and is designed to be used again and again; significantly reducing the impact consumers are having on the planet.
Freddy Ward, Co-Founder of Wild, adds, “Morrama are a very dynamic team who really helped us push the boundaries of what we thought was possible on this project with very tight deadlines and limited budgets. To create the first refill solution globally without plastic is an achievement we are incredibly proud of, and working with Morrama was the key to our success.”
- Agency/Creative: Morrama
- Article Title: A Fully Sustainable Refillable Deodorant: Wild Promotes Eco-friendly Personal Care Through Innovative Design