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A Fresh Dough Pizza for Pizza Lovers

A Fresh Dough Pizza for Pizza Lovers

Saarioinen Pizzas are the newest delicious and fresh-baked pizza alternative for savvy costumers in the Finnish Market. To reach this target, we created a pack that is basically a love letter to all pizza lovers. We called this fresh new pizza range “Dear Pizza” where in the front of the pack you can read all the goodness that is inside of each unique pizza. Using traditional codes such as a chalkboard, generous hand-written typefaces and the zenithal point of view, consistent with all Saarioinen portfolio, this new range is an authentic tribute to pizza lovers.

CREDIT

  • Design Agency: Pointbleu Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Fresh Dough Pizza for Pizza Lovers
  • Brand / Project Name: Saarioinen Pizza
  • Strategic Deliverables: Research / Insight, Tone of Voice
  • Design Deliverables: Packaging Design, Graphic Design
  • Location: Spain
  • Market Country: Finland
  • Market Region: Europe
  • Product Category: Fast Food
  • Consumer Packaging Format: Tray, Wrap
  • Consumer Substrate / Material: Plastic, Pulp Carton

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