Saarioinen Pizzas are the newest delicious and fresh-baked pizza alternative for savvy costumers in the Finnish Market. To reach this target, we created a pack that is basically a love letter to all pizza lovers. We called this fresh new pizza range “Dear Pizza” where in the front of the pack you can read all the goodness that is inside of each unique pizza. Using traditional codes such as a chalkboard, generous hand-written typefaces and the zenithal point of view, consistent with all Saarioinen portfolio, this new range is an authentic tribute to pizza lovers.
CREDIT
- Agency/Creative: Pointbleu Design
- Article Title: A Fresh Dough Pizza for Pizza Lovers
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Tray, Wrap
- Substrate: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
