Tubrr Network is a multi-channel network (MCN) and an official partner of YouTube based in the Czech Republic, Europe. For over 10 years, Tubrr has collaborated and operated as a strategic partner within the WOA ecosystem of Sconnect, executing more than 100 advertising campaigns with influencers for various brands, yielding results beyond expectations. With an extensive network and a diverse ecosystem, TUBRR provides comprehensive solutions for clients, assisting partners in developing brands and promoting products widely in both domestic and international markets.

With a mission to spread creative value globally, Tubrr supports content creators on social platforms, particularly YouTube, through comprehensive solutions involving content creation, video development, periodic review, warnings, and guidance for adjusting channels to comply with YouTube policies. Additionally, Tubrr offers investment opportunities in potential products that require support during the creative process for creators and talents.

In 2022, Tubrr decided to officially announce its brand and introduce the MCN community in Vietnam with a new, deep, and comprehensive strategic platform. To implement this ambitious development plan, Tubrr needed a new brand identity capable of conveying its vision and core values to the market. Bracom had the opportunity to accompany Tubrr in brand consulting, ideation, and the design of the logo, completing the entire brand identity system.

Vision: Connect to the world
Mission: Go viral, earn more
Core Values: Dedication, companionship, transparency, safety, connection, optimal income.

Concept: The concept revolves around the symbolism of diamonds, known for their value due to the rare and lengthy process of formation in diamond mines, as well as the meticulous craftsmanship required to create a dazzling and beautiful product. The diamond itself exudes a luxurious and extravagant appearance, sparkling and prideful, while maintaining a composed and elegant demeanor.

Therefore, choosing the diamond as the representative image for Tubrr tells the brand’s story: Every creator coming to Tubrr is like a raw diamond, harboring hidden talents yet to be polished. And after a period of guidance, instruction, and support, Tubrr helps these gemstones shine and become as brilliant and valuable as diamonds.

Logo Design: The logo’s edges are shaped like those of a diamond, symbolizing both the diamond’s edges and arrows pointing outward, signifying sharing and spreading value to the community. Tubrr’s emblem has 6 edges, representing its 6 core values: dedication, companionship, credibility, transparency, safety, connection, optimal income. The inspiration for the Tubrr logo design is drawn from a top-down frontal view, where the most dazzling beauty of diamonds is visible, analogous to how content creators truly shine when expressing their passion and spreading value to the community. Each creator always shines in their unique way after being trained and guided by Tubrr. The triangle in the middle symbolizes the “Play” button, representing the field in which Tubrr operates. It is also the symbol of a start, initiating a long and creative journey full of challenges. When the Play button is pressed, it is also the moment when content creators demonstrate their distinctiveness and deliver content value to the community.

Color Meaning:
Primary Color: Red – Passion, internal energy, emotion
Secondary Color: Brown – Simplicity, honesty, sincerity
Secondary Color: Purple – Creativity, talent, magic
Secondary Color: Green – Friendly, positive, growth
Secondary Color: Blue – Trust, safety, technology
Primary Color: Black – White – Professional, basic color platform

Key Visual: The hexagonal block on the surface of the diamond has been used to create the logo, combined with a tetrahedral block also appearing on the diamond. Bracom continues to apply this pattern to design additional graphics (Key Visual). The diamond will sparkle with various colors when rotated under light. To honor the beauty of the diamond, we have rotated this image to create a cluster of patterns, applying it to various positions in the design to create beautiful and colorful designs. Throughout the Tubrr brand identity, we use this flexible and diverse pattern on various applications, creating an interesting combination at all brand touchpoints: Customers feel like they are watching a dazzling light show of colorful diamonds.

This concludes our project for Tubrr. We hope that when Tubrr’s customers and users look at this brand identity, they will see a world of talents that have been trained, polished, and shine successfully in the community.