A Concept for Niobe Wine Brand and Packaging Design by Eleni Moustaka

A Concept for Niobe Wine Brand and Packaging Design by Eleni Moustaka

Branding and packaging design for a series of homemade wines from Lesvos, Greece. It is named after Niobe, the greek mythological symbol of the bereaved mother, weeping for the loss of her children. It is one of the most memorable greek myths featuring an example of the consequences of hubris (a greek term for arrogance or excessive pride towards gods). The name inspired me for the label design to illustrate symbols, and figures that are found in the myth. For the three types of wine I used a different colour palette and paper. Pale grey paper for the basic series of red and white wine and bright red paper for the limited series of aged red wine in oak barrel.

CREDIT

  • Agency/Creative: Eleni Moustaka
  • Project Type: Packaging
  • Organisation / Project Status: Freelance, Non Published Concept Design
  • Location: Greece
  • Article Title: A Concept for Niobe Wine Brand and Packaging Design by Eleni Moustaka
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand Naming, Illustration, Packaging Design, Research
  • Format: Bottle
  • Substrate: Glass Bottle

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