Branding and design agency Lonsdale has played a key role in supporting the Pernod Ricard group in the development of the packaging for Ricard’s latest innovation — a unique alcoholic beverage that has been specially designed to be consumed directly from the bottle. This new product stands out by eliminating the need for any mixing, preparation, or dilution, offering a fresh and modern take on the classic aperitif experience.

The result is a creation that strikes a balance between tradition and innovation, featuring a sleek, thoughtful design that reflects both Ricard’s rich heritage and its contemporary vision. The packaging prominently uses the brand’s instantly recognizable yellow, wrapping nearly the entire bottle in this signature hue. This bold color choice reinforces Ricard’s sunny and graphic identity, a visual language that fans of the brand will immediately recognize. The bottle has been crafted with the intention of becoming a collector’s item — a piece that not only contains a drink, but also represents a part of the brand’s ongoing story.

Emblazoned vertically in a deep, confident blue, the Ricard name stands out with clarity and strength, asserting the brand’s visual identity in a minimalist and straightforward manner. This compact 20 cl format has been designed to align with evolving consumer behaviors, offering a practical and modern option for today’s aperitif culture. The product is currently available at Franprix, with an initial limited-edition production run of 220,000 bottles slated for release in 2025.