At Colectivo Verbena we have learned to see and treat light to carry out this complete work of identity for a lighting design company.
Lighting is everywhere and with its presence and absence it creates spaces. This is why we have created for BIG an identity that has no limits, but rather generates them through the elements that make it up. An identity that configures the space and gives it meaning.
We have created an identity that is barely visible, but it shows, that goes from light to shadow and vice versa. And something that makes us especially excited: a web page with a switch, where you can turn the light on or off, while browsing and discover how good lighting can turn a space into a home, a room into a place of creation.
A corporate identity for you to ask yourself at any time … what is your lighting status?
CREDIT
- Agency/Creative: Colectivo Verbena
- Article Title: A Brand With Its Own Light
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Photography
- Industry: Construction
- Keywords: Design, identity, branding, lighting, architecture, flexibility, light
