There’s nothing like that beat drop. The moment when a place explodes. The energy. The connection. The apex. The beat drop is everything.
RavRade is your wingman in both moments: fuelling your energy at the top and rehydrating you on the other side of the best night ever. A refreshing, revitalising isotonic drink with all the micronutrients your body needs to keep the party going. Available wherever the world’s party people are. RavRade is the support act that helps you party harder, longer faster. Then recover, refuel, and do it all again.
RavRade was born out of a desire to continue raving without losing momentum, with a vision to become the ‘go to’ isotonic drink for all large-scale music events. RavRade fills the void of supplying ravers and festival goers with the electrolytes, vitamins and minerals lost through hours of dancing that other soft drinks sold at festivals do not provide.
Frost were briefed with creating a brand strategy and identity that portrayed RavRade’s energetic and light hearted personality whilst setting them apart from the likes of Monster and Relentless as the perfect partner for the party. The brand is targeted at 18 – 34 year olds who are interested in all forms of dance music and those who work hard during the week and let their hair down at festivals or late night events on the weekend. They will drink RavRade at festivals and at venues hosting late night events.
What we delivered: Brand Strategy, Brand Identity, Tone of Voice, Brand Guidelines, Packaging, Social Assets, Website Design & Build
- Agency/Creative: Frost Creative Ltd
- Article Title: A Brand To Refresh The Mind Body And Dancing Soul
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Southampton
- Market Region: Europe, Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Strategy, Brand Tone of Voice, Packaging Design, Web Design
- Industry: Food/Beverage
- Keywords: Drink, FMCG, RAVING, MUSIC SCENE
Lead Brand Agency: Frost Creative