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_Univers Typography Catalogue Student Project by Kayn Nguyen

_Univers Typography Catalogue Student Project by Kayn Nguyen

_Univers Catalogue comes originally from Typography 2 – The Graphic Design specialization course in the University, to guide students in Typography research and analysis. Moreover, it encourages students to develop observational skills and understand a strong awareness of effective typography usage in design.

_Univers Catalogue is the first part of the course assignment, and includes 3 separate parts: Typography Catalogue, Brandname, and Lettering Quote

Univers was created between 1954 and 1957 by Adrian Frutiger, a Swiss designer. He named this font set “Univers” (which means “universe” in Old French). It is used in many different contexts and purposes. Frutiger wanted to create a font that was flexible, easy to read, and widely used in graphic design, publishing, and information display. This is an important step forward in font design technology,  Univers has shaped and opened a new trend in using modern, simple, and flexible fonts. Univers has a diverse system of variations. Frutiger used a numbering system to identify different variations, making it easier for users to identify and choose the appropriate typeface. For example, Univers 55 is Regular, Univers 65 is Bold, and Univers 56 is Italic.

The typography catalog is designed based on the Swiss Design style, inspired and emphasizing special characters, letting the design have the modern vibe of universe exploration and computer science. Besides that, the layout is also minimal and legible with the usage of Univers, it reflects an international and contemporary spirit, consistent with the period in which Frutiger designed this font and its applications in the present era.

CREDIT

  • Agency/Creative: Kayn Nguyen
  • Article Title: _Univers Typography Catalogue Student Project by Kayn Nguyen
  • Organisation/Entity: Student
  • Project Type: Typography
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh
  • Market Region: Asia
  • Project Deliverables: Editorial Design, Typography
  • Industry: Information
  • Keywords: Student Project, Univers, Typography, Editorial, Catalogue, Information, Grid, Layout

  • Credits:
    Graphic Designer: Kayn Nguyen

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