As part of our design for the Social Responsibility Report for Mellon Group of Companies, a provider of technology solutions for the financial sector, we created a series of monochromatic photographic compositions that are crystallizing and contextualizing the brochure’s content. The domination of white signals the transparent nature of the company’s workflow. Every photo represents the thematic category with which is in an open dialogue, in a way that enhances the concept of the brochure, titled “Acting for a Cause”. Consequently, the idea of transparency emerges at the forefront in a full-on creative process.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: A Total White Photographic Project From Luminous Design Group
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand World, Photography
- Industry: Technology
- Keywords: Photography, Art Direction, Crafts
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
