” Komili Gurme is the upper premium product of Komili Olive Oil range. Komili is a well-known olive oil brand in Turkey with its iconic bottle. The marketing team decided to launch an early harvest & unfiltered olive oil for the market with the sub brand Gurme (Gourmet) targeting the consumers, who are willing to pay more for new explorations in taste. The Komili olive oil range on the shelf are all in dark green colored bottles. In order to differentiate from the rest of the range, white color is chosen as the main color and combined with gold and black. Since the product is unfiltered, it has a special color and in order this color to be seen, a partial decoration is made on the glass. The bottom part of the bottle left unpainted and transparent. Matt gold is used for the olive illustrations where shiny gold foil is used for the olive oil drop to emphasize how valuable olive oil is – especially Komili Gurme. The production is limited to 20.000 bottles and this is emphasized on the bottle with limited edition icon.”