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Al – Affendi Coffee Brand Identity by Islam Algebaly

Al – Affendi Coffee Brand Identity by Islam Algebaly

AL-AFFENDI is an Egyptian store dedicated to producing high-quality coffee and delivering an exceptional coffee experience. Inspired by Egypt in the 1930s, AL-AFFENDI aims to recreate a classical ambiance while offering a modern, upscale twist to cafés with a unique and refined taste.

Our store takes pride in curating a premium selection of coffee varieties sourced from regions renowned for cultivating the finest beans. Living up to our slogan, “The Best Coffee Varieties,” we emphasize freshness and quality, ensuring each cup is crafted with beans freshly harvested and tailored for those who value exceptional flavor in their daily coffee.

The name AL-AFFENDI is a tribute to a historical character with an unwavering passion for coffee. The term “AFFENDI,” widely used across Arab countries during the past century—most notably in Egypt, Iraq, and the Levant—embodies sophistication and elegance. However, Egypt stands out as the region where this title found its strongest cultural resonance, adding a nostalgic charm to the brand’s identity.

It is an indescribable feeling when we drink coffee. The beauty of this feeling is the involuntary message it sends to coffee lovers—an undeniable smile and mental excitement. This feeling has been applied to the character, with a smile while drinking coffee and wearing the hat that was common in the past century, along with the classic suit. The coffee bean is placed at the end of the hat, symbolizing the love for coffee. The energy in the necktie touches his heart, bringing him joy.

CREDIT

  • Agency/Creative: Islam Algebaly
  • Article Title: Al – Affendi Coffee Brand Identity by Islam Algebaly
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: Animation, Brand Design, Brand Identity, Branding, Design, Graphic Design, Logo Design
  • Industry: Professional Services
  • Keywords: logo , Coffee , coffee bean , logo , brand identity , Logo design , visual identity , Character , Affendi

  • Credits:
    Graphic Designer: Islam Algebaly
    logo Animation: Mostafa Gad
    logo Animation: Aml Hassan
    logo Animation: Asmaa Ali

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