The label design of Vivaz white wine for Monte Agudo Winery captures the lightness and vibrant moments the wine is meant to evoke. This Sauvignon Blanc, produced in São Joaquim, Santa Catarina, Brazil, reflects the region’s unique terroir, with vineyards located at 1280 meters above sea level. The cool climate, with sunny days and cool nights, imparts freshness, clarity, and bright flavors.

Vivaz is a refreshing, light wine, straw yellow with greenish tones, clear and bright, and part of the winery’s “relaxed wines” line.

The project began with the naming of the brand, Vivaz, meaning “lively” in both Spanish and Portuguese, chosen to reflect the wine’s lightness and suitability for relaxed, enjoyable moments.

The Vivaz white wine label was envisioned as an abstract, contemporary, and fluid work of art, featuring bright, joyful colors that perfectly capture the lively essence of both the wine and its name.

The textured paper and gold hot stamping details enhance the label’s premium quality, aligning with the increasing importance of visually appealing wine labels in consumer choices. The typography, carefully selected, conveys both dynamism and refinement. The use of classical fonts with subtle curves mirrors the wine’s freshness and vivacity, while the color scheme—blues, oranges, and gold—evokes the rich sunsets over the Monte Agudo vineyards, making the label both visually striking and geographically resonant.

Vivaz has garnered recognition, winning a gold medal at the Wines of Brazil Awards and another gold at the Grand Tasting of Brazilian Wines.