Since 2005, Saveurs Cristal has been designing and crafting high-quality frozen cocktail pieces in its small-scale workshop in Rueil Malmaison. I had the privilege of working with the brand to highlight its craftsmanship and the handmade nature of its products. I took the time to conceptualize and create a unique set design to produce attractive photographs for the new collection.
The visual universe, imbued with nature, captures the very essence of the recipes, which are developed from natural and seasonal ingredients. Each element of the set design was picked from the forest and carefully arranged by hand to recreate the enchanting atmosphere of an undergrowth. Then, lighting was added to reproduce the effect of lights and shadows produced by the tree foliage. This attention to detail enhances the beauty and elegance of the appetizer bites.
In addition to the meticulous set design, I collaborated closely with the Saveurs Cristal team to ensure that every aspect of the visual presentation aligned with the brand’s values. The use of earthy tones and organic materials in the set design helped to reinforce the brand’s commitment to quality and sustainability.
The resulting photographs were not just visually appealing but also served to communicate the story behind each cocktail piece. By highlighting the fresh, seasonal ingredients and the careful craftsmanship involved in their creation, we were able to create a strong visual narrative that resonated with Saveurs Cristal’s discerning clientele. These images were then used across various marketing channels, including the brand’s website, social media platforms, and promotional materials, to attract and engage customers.
Moreover, this artistic direction approach has significantly distinguished the brand from its competitors. Its high-end positioning and expertise are thus highlighted. The custom visual universe strengthens the brand’s reputation and appeal for its catering clients. The result is a series of images that not only showcase the products but also tell a story of quality, nature, and meticulous craftsmanship.
The brand’s website and social media platforms are updated two time a year for there collection with stunning visuals and engaging content that reflect the brand’s ethos and craftsmanship. Through these channels, Saveurs Cristal shares behind-the-scenes glimpses of the creation process, offers tips for presenting and serving their cocktail pieces, and connects with customers and clients in a meaningful way.
In addition, the brand offers customizable options for professionals, allowing clients to tailor the selection of cocktail pieces to suit their specific needs and preferences. This bespoke service ensures that every product made by Saveurs Cristal is unique and memorable.
Saveurs Cristal stands out as a creator of exquisite, high-quality cocktail pieces that are as beautiful as they are delicious. With a focus on natural ingredients, sustainable practices, and meticulous craftsmanship, the brand continues to delight and impress its clients. The visually stunning presentation of its products, combined with a strong commitment to quality and sustainability, makes Saveurs Cristal a preferred choice for high-end catering. This comprehensive approach not only showcases the brand’s offerings but also reinforces its position as a leader in the gourmet food industry.