Branding a game-changer in sustainable marine luxury

KIND has rebranded the innovative German boat-builder, Tyde, as it launches a new era of sustainable luxury marine mobility. The holistic brand strategy and brand development for Tyde follows many months of close and creative collaboration in the run-up to the launch of the Icon, Tyde’s innovative new hydrofoil craft designed by the BMW Group subsidiary, Designworks.

Elevating Tyde – Redefining Sustainable Marine Luxury

Client Overview: Tyde, the innovative German boat-builder, approached KIND to spearhead a branding effort as it embarked on a groundbreaking journey into sustainable luxury marine mobility. The focal point of the collaboration was the launch of the Icon, Tyde’s revolutionary hydrofoil craft designed in collaboration with the BMW Group.
Holistic Branding Approach: KIND’s approach to Tyde’s branding involved a comprehensive strategy and development process that encapsulated the essence of sustainable marine luxury. The collaboration spanned several months, culminating in the unveiling of the Icon.

Brand Identity: The sophisticated brand identity crafted by KIND revolves around the concept of elevation, mirroring the gravitational forces of the moon and the tide. It taps into the heightened positive emotions experienced in moments of joy, aligning seamlessly with Tyde’s vision of providing elevated experiences.

Inspiration from Nature: Informed by the perpetual ebb and flow of the tide, Tyde’s identity mirrors the unique technology that propels its hydrofoil crafts into a state of flight. The branding captures the convergence of innovation and nature, inviting individuals to embrace a distinctive and uplifting journey within the marine world.

Technology and Tranquility: Tyde seamlessly blends technology and tranquillity, fostering a harmonious environment for carefree exploration. The brand’s commitment to innovation and sustainability is evident in its hydrofoil technology, revolutionising the balance between luxury and environmental impact. This groundbreaking approach reduces drag and disturbance, delivering a low-impact, high-performance marine experience.

Key Message: Elevate Your Senses: Tyde’s brand message is encapsulated in the call to “Elevate your performance, elevate your perspective, elevate your senses.” This powerful slogan reflects the transformative impact of Tyde’s hydrofoil technology, encouraging passengers to embrace the full flow of the Tyde and indulge in a new era of marine mobility.

Results: KIND’s rebranding effort successfully positions Tyde as a game-changer in sustainable marine luxury. The brand’s visual identity and messaging align seamlessly with Tyde’s commitment to innovation, sustainability, and the elevated experiences its hydrofoil technology offers.

Future Outlook: As Tyde continues to redefine the boundaries of marine mobility, the rebranding sets the stage for a future where sustainable luxury seamlessly integrates with cutting-edge technology, promising a new wave of elevated experiences on the open water.