Product: Honey granola and granola with honey bits
Task: Task was to create label design for Honey granola and Granola with honey bits, to come up with one design concept that would unite two products but show their differences; to emphasize naturalness of the product and healthy lifestyle.
Solution: The concept is based on an image of a bumblebee that conveys lightness, optimism and energy of a new day. Fruits and plants correlate with the basics of a healthy lifestyle of the main character and focus on the natural ingredients.
CREDIT
- Agency/Creative: Medovy Dom Company
- Article Title: Honey Granola and Granola with Honey Bits
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Saint-Petersburg
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design
- Format: Bag, Jar
- Substrate: Glass Jar, Plastic
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2021/22
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Credits:
Art Director/Designer: Nastya Lukina
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
