De Janeiro is a Brazilian restaurant and cafe based in Egypt. Serving high quality traditional Brazilian food, it also sells an excellent product such as coffee, olives, pickles, and chilli. Branding and packaging inspired by Brazilian culture and famous Brazilian landmarks such as the Brazilian flag, sea, palm and parrot. So these elements were combined together in the logo, as well as the pattern. The typeface used is a bold and new font to express the strength and modernity of the brand. Also, the colours used are a mixture of natural colours such as the sea and the sun. Therefore, blue and orange gradients have been used, which gives the consumer a different experience similar to the tropical atmosphere.
CREDIT
- Agency/Creative: Ahmed Hassan
- Article Title: De Janeiro Branding and Packaging Designed by Ahmed Hassan
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Naming, Research, Retail Brand Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: Brazilian restaurant cafe coffee chili olives
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
