Techtalk is a technological life we-media using visual imagery as its medium, which emphasizes technology and communication.
The brand adopts double T as the trademark element, which represents Tech and Talk respectively and symbolizes the connection with the public through technology; the structure of the typesetting is divided into halves through its center, representing mutual communication and resonating with each other; the brand adopts high-chroma RGP color as the main color, highlighting its vitality and enhancing the recognition of the brand.
CREDIT
- Agency/Creative: Higgs Design
- Article Title: Higgs Design Techtalk Brand Identity
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Naming, Research
- Industry: Technology
- Keywords: Brand, Graphic Design, Logo Design, Macau, Techtalk, technology, communication, Identity, Brand Identity Design, Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
