“The large Azerbaijan company contacted our studio to develop the TM and label design for a series of wines «Palitra». The presented wines are dry, unblended and produced from indigenous grape variety in particular. The product price is in the upper-middle segment with a distribution on the local market and future export sales.

From day one the idea of using paintings drawn by modern Azerbaijan pictures for label design was offered by our client. At the same time it was necessary to develop an up to date design where the trade mark had to provide instant recognition among other wines on a shelf.”

“Inasmuch as all the paintings are quite different both in terms of color scale and stylistics, we’ve decided to use the handwritten image of the palette as an eye-stopper, which brings together the whole range of wines.

As a result we have a colorful wine label with conventional European style and a national character in one. The final image of the product obtains its ethnic flavor.”