41DEVS is a Digital Services Company (ESN) based in Benin, specializing in IT engineering and digital transformation consulting. The company supports organizations of all sizes from ambitious startups to large corporations in accelerating and bringing to life their digital projects, from strategic definition all the way to full-scale deployment.

Its methodology combines strategic alignment, agile design & development, and business process optimization, with the aim of delivering innovative digital solutions that improve productivity, strengthen competitiveness, and elevate the user experience.

Fields of Expertise: Digital Transformation Consulting, Software Development & Engineering and Data & Artificial Intelligence

Mission: Rebranding & Positioning

Our mission was to rethink and redesign the identity of 41DEVS through a timeless rebranding approach, while simultaneously reinforcing its strategic positioning in a highly competitive technology ecosystem. The objective was not only to refresh the visual image of the company, but also to ensure that its brand conveys clarity, innovation, and trustworthiness, resonating with both local and international clients.

Solution & Process

The rebranding of 41DEVS was carried out through a structured, results-driven methodology. From in-depth strategic analysis to visual design, every step was carefully orchestrated to achieve a modern, readable, and business-aligned identity. Research, creative exploration, design conception, and iterative testing were combined to produce a coherent, impactful, and sustainable visual solution.

This process enabled us to create a brand identity that reflects the essence of 41DEVS: innovative, reliable, and future-oriented. The new positioning highlights its role as a trusted technology partner, capable of transforming ideas into scalable digital solutions that drive growth and performance.