365 is a limited edition annual project created by Andrea Giuliodori, founder of EfficaceMente, and reserved for a select group of readers. The goal of the kit is to help users achieve their daily goals through challenges. For this third edition, a new horizontal opening binder has been created, revealing the 4 agendas one at a time in chronological order.
The kit is composed of 5 pockets, each containing a different element. The first pocket contains instructions and a calendar, as well as a postcard with the 365 outline logo and a gold foil overlay with motivational phrases. This postcard is a special addition to the kit, as it encourages users not to give up in the face of challenges encountered in achieving their goals.
The other 4 pockets contain the agendas, which are designed with a Fedrigoni Sirio Color orange cover and a purple foil that highlights the agenda number. Inside each agenda, users can mark their goals and find motivational quotes from successful people. In addition, the agendas are designed to be used in chronological order, from the first to the fourth.
The 365 project also has a digital extension in the form of an app that helps users track their progress and stay motivated throughout the year.
The kit box is made of cardboard and externally covered with Fedrigoni Savile Row Tweed Aubergine paper, while the inside is covered with Fedrigoni Sirio Color Orange. The cover of the agendas is also in Fedrigoni Sirio Color Orange, with a purple hot stamping to highlight the agenda number. The overall effect of the kit is one of brightness and high quality.
The 365 project is an opportunity for those who want to improve themselves and achieve their goals. With daily challenges present in the agendas and the special addition of the motivational postcard, this kit was created to push users beyond their limits and make their year an epic experience.
CREDIT
- Agency/Creative: onlab
- Article Title: 365 Un Anno Epico 2023 by onlab
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Italy
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Experience, Creative Direction, Design, Editorial Design, Graphic Design, Packaging Design, Product Design, User Experience
- Format: Box, Case
- Substrate: Pulp Board, Pulp Carton, Pulp Paper
- Industry: Education
- Keywords: limited edition, kit, agendas, box, editorial design, packaging, art direction, brand experience
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Credits:
Creative Director: Maurizio Cascio
Art Director: Raffaele Sabella
Project Manager: Francesco Delle Femmine
Visual Designer: Marco Calignano
Visual Designer: Angela Arillo
Visual Designer: Marco Omma
Visual Designer: Giulia Gerini