“33” represents a leader in the field of film production and distribution across the Arab world. The name “33” signifies the number of founding members, evoking curiosity and creating an air of mystery surrounding the company. We were tasked with rebranding the company’s identity to make it more appealing and modern, while preserving the professionalism and creativity that define the company’s work.

The Challenge: The mission was to redesign the “33” logo to make it more attractive, while maintaining the company’s unique identity that reflects production quality and creativity. The preferred colors—black, white, and gold—were used to emphasize sophistication and professionalism, with a touch of mystery that reflects the significance of the number 33.

Vision: To become a leader in the field of cinematic and artistic production and distribution in the Arab world by offering high-quality productions that resonate with audiences of all ages and meet their interests through innovative cinematic experiences.

Mission: To deliver innovative and engaging cinematic and artistic content that tells captivating stories reflecting the culture and society of the Arab world. “33” focuses on creativity and quality in every project while ensuring high production standards for the best viewing experience.

Tone and Style:

Professional and Advanced: To highlight the company’s leadership in the industry.
Creative and Attractive: Reflecting creativity and uniqueness in designs.
Dynamic and Modern: Expressing vitality and continuous growth in the film production industry.
Mysterious and Curious: To emphasize the number “33,” which evokes curiosity and captures attention.

Results:The new design successfully captured the unique identity of “33,” making it more distinctive in the Arab film industry. The result was a modern visual identity that highlighted the company’s professionalism and innovation, strengthening its position as a leading brand in the field.