2köprü (which means “2 bridges”) is a new craft beer brand, entered to the Turkish market a few months ago. The brewery is located in Edirne, which is a city in the region of East Thrace of Turkey, close to the borders with Greece and Bulgaria. The city has several historic arch bridges crossing over the rivers, which flow around west and south of the city.
The brewing company of 2kopru is in fact, the same with Trokya Beer, which recently won a Bronze award with its three label designs at Pentawards 2020 in the category Beverage / Beer.
The brand took its name 2kopru from the two historical bridges, Meriç and Tunca, located in this city. We have been asked to create a brand identity for 2kopru and to design labels for its two products, Meriç (pale ale) and Tunca (golden ale), named after these bridges. Our main inspiration is the structure which these two bridges have in common; The perfect circles formed by the arches and their reflections in water.
We have, then, created different textures and patterns with watercolour and used them inside the logo mark created for the circular shapes formed by the bridges and rivers. Even though the brand has two separate bottles, when put together, they represent the city itself.
We wanted to keep the typography bold, clean and minimal. Therefore, for the logo design and the product names, we have chosen a geometric typeface that incorporates perfectly with the rest of the design elements.
The graphic solution and the colour choices (a dark yellow for golden ale and a pale green for pale ale) aim a sensation of being raw and geometric. In this way, the fonts and the logo create a look with an industrial nature. The graphics used on the labels allude to the rocky and rustic characteristics of the area, with a touch of sophistication, while reminding us the elegance of these two bridges, along with an earthy colour palette.
The final look of the label designs aims to connect with history, by using a simple and minimalistic approach.
- Agency/Creative: Pata Studio
- Article Title: 2kopru Branding and Packaging Design by Pata Studio
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design
- Format: Bottle
- Substrate: Glass, Glass Bottle