Alejandro Gavancho – Hedblom Cacao

Hedblom Cacao is an investigation platform that identifies and documents the flavours and notes of Latin American cacao, predominantly in Peru. The cacao that they grow is distributed to prestigious restaurants around the world.

The brand needed to develop a solid and distinctive identity, that is is seen as scientific due to the field work that is carried out behind the scenes, and thus the project progressed following this route. To create this feeling, primary colours were used to evoke the colourful nature and culture of Latin America; the origin of the cacao. Juxtaposed with graphics and typographies that incorporated the business and corporate identity that the brand needed to communicate.

Design Agency : Alejandro Gavancho
Article Title: Branding for Cacao Flavour Studio from Switzerland
Brand / Project Name: Hedblom Cacao
Design Credits: Graphic Designer: Alejandro Gavancho, Photos: Sumiko Miura
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Branding, Consumer Brand Identity, Consumer Branding
Location: Peru
Market Country: Switzerland
Market Region: Europe
Project Type: Freelance Commercial, Published
Project Category: Agriculture
Consumer Packaging Format: Bag
Consumer Substrate / Material: Pulp Paper