1HQ Brand Agency, recently joined forces with Dole Sunshine Company, to create a new functional food supplement brand, The Secret Nature of Fruit, as part of the company’s transformation into a nutrition and wellness company.
The brief was to create a new brand that was fruit-forward and to help design the brand’s first range of Immunity Essentials powders. The Secret Nature of Fruit Immunity Essentials powders are made with natural fruit juice powders and added vitamins designed to meet your daily recommended intake of immune-supporting vitamins and zinc. The brand is powered by Dole, leveraging Dole’s fruit expertise to create “fruit-first” products that taste good, do good and help you feel good too. What’s more, these powders are made with no artificial colours, flavours or sweeteners.
1HQ made the most of their global agency capabilities; from semiotics and territory creation, brand naming, creative strategy, pack design, commissioning and art-directing photography to structuring a brand book and communications, digital content and other moving image elements, and embarked on a journey to bring “The Secret Nature of Fruit” to life.
The challenge was to deliver a new brand, end to end – a well-rounded brand that complemented the rest of the Dole portfolio while still making sure this was seen as a brand new and innovative range.
Dole knows fruit like no other, so 1HQ are thrilled to have partnered with them on this new product launch for Europe and the US – a fruit forward immunity powder range; known as “The Secret Nature of Fruit”.
CREDIT
- Agency/Creative: 1HQ Brand Agengy
- Article Title: 1HQ Creates New Fruit-Forward Supplement Brand, The Secret Nature of Fruit
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Singapore
- Agency/Creative City: Singapore
- Market Region: Global
- Project Deliverables: Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Copywriting, Creative Direction, Design, Food Photography, Graphic Design, Packaging Design, Packaging Guidelines, Photography, Tone of Voice
- Format: Box, Sachet
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Packaging, Food Photography, The Secret Nature of Fruit, Dole, Packaging Design, Brand, Pack Design, Branding, 1HQ, 1HQ Brand Agency
-
Credits:
Photography: Jonathan Knowles
Photography: Roger Moukarzel
